It is important to gauge whether your business is ready to embrace mobile commerce. No matter where you stand on the topic, it can't be denied that mobile commerce is having a major impact on the retail space. In fact, a large majority of businesses already acknowledge that fact but still do not have a mobile strategy ready. To help you gauge whether mobile commerce is right for your business, read below for some advantages, disadvantages and interesting real-world use cases for it.
The rise of the smartphone
Mobile users increase exponentially day by day. Through the use of mobile commerce, your business will continue to grow and attract more customers. Even better is the fact that it can be implemented at a low cost for companies both large and small.
Greater advertising reach
It's easier to reach users through mobile commerce. While traditional methods would require a user to be at a given place at a given time, mobile technologies allow businesses to reach people no matter where they are. For the consumers increasingly busy life, this is a great advantage.
No need to queue to pay
The use of Apple's iBeacon which allows people to enter a store, find a product easily on their phone, pay for it and walk out of the store without having to go through the trouble of waiting for sales stuff among other inconveniences. These changes in the retail landscape will have a tremendous effect over the next few year.
An easier way to shop
More efficient shopping experience. While there is no denying that there is a certain shopping culture in society today, not all consumers are quite as attune to it as others. Those users that would rather purchase products in an easier, more relaxing environment can now do so.
Difficult product navigation
The smaller screen of mobile devices may make it harder for users to navigate and choose items out of a selection of thousands. This concern may be alleviated by the advent of devices with larger screens though like the Galaxy Note.
A lack of understanding?
People are resistant to rapid change. Some people may not immediately take a liking to a change in the way that they buy products.
Internet speed and device shortfalls
The need for a high-speed connection. Even though mobile data speeds have been increasing significantly in the past few years (4G/LTE), users stuck on an inferior connection may notice issues with the shopping experience.
Overall, no matter how you feel on mobile commerce, there's no denying that it will have a major impact on the retail landscape in the next few years. It is important to ask yourself whether your business is ready to embrace a new paradigm in the retail landscape or whether it will become swept by the tides of yesteryear.