Corporate identity plays a major role in the success of any brand, allowing the business to have a consistent message at all times.
Creating a lasting impression
Along with a great logo design, corporate identity plays a major role in the success of any brand, allowing the business to have a consistent message at all times. Identity design comprises of all the marketing materials a customer might stumble upon or request. This includes everything from business cards and brochures to your company website, all working in tandem to create a lasting impression for the target audience.
Building a consistent identity
Your company identity is often driven by a document known as brand guidelines and will ensure that all aspects of the company identity are consistent, providing company fonts, colours, image styles, best practices and tone of voice. This document will often support a logo design. Brand guidelines can be a substantial document but is vitally important especially for larger companies with multiple locations. For these larger companies communication and creating a unified message can be difficult which is where a brand guideline bridges that gap.
Identity design can cover a wide range of areas and represents the customer facing image of your brand along with the logo.
Identity design can include:
- Business Stationery - Letterheads, compliments slips and business cards
- Marketing Material - Brochures, banners, posters, signage, vehicles
- Online - Website, email marketing, social media
- Products and packaging - Promotional packaging
- Clothing - Staff uniforms, promotional clothing
- Advertising - Television, billboard, online, press
- All other visual mediums
The logo and identity design work hand in hand with the tone of voice and personality of your business to create your brand. A great experience with all 3 will result in loyal and engaged customers.